The face behind the brand

Pahalapsi / Susanne / Finland

Susanne has become the most influential online personalities when it comes to alternative lifestyle in Finland. Her brand 'Pahalapsi' aims towards breaking the stereotypes of the gothic subculture. Popular themes include topic videos, transformations, cute n' spooky alternative lifestyle videos (piercing, tattoos, fashion), witchy lookbooks and videos of everyday life. Subscribe to Pahalapsi - channel here

If you want to know why food and baking are often at the center of my-day videos, click here.
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  • Her video release 'Get Cyber with me' won the the award for fashion & beauty video of the year 2018 at the biggest YouTube event, Tubecon.


18-24 y/o (M 22% F78%)
Subscribers: + 170 000

YouTube Genre

Lifestyle / vlogs / style / beauty / wellness / baking / cooking / makeup